Animated Social Media Posts
Below are a series of various social posts I created for clients promote their branding campaigns. The purpose was provide a thumb-stopping animation to catch the audience eye while scrolling their feed.
Project Type
Social Posts
Tools Used
After Effects CC
Role
Various Roles
Time Length
Varies
h
h
g
h
h
Fresh Start Program
Client: Step One Automotive Group
The challenge was creating a ‘thumb stopping’ animation for a Facebook post featuring their latest campaign utilized across multiple brands. The campaign also had heavy, worded content required within the video. The solution was to create a simple text animation that broke down the content for legibility. The animation placed the beneficial consumer information at the beginning to catch the eyes of the views with quick flashes of motion.
Credits
Description
2D Animation Charlie Bushaw
Design Charlie Bushaw
Double Military Rebates
Client: Step One Automotive Group
The challenge was creating a ‘thumb stopping’ video for Facebook that was military friendly and could be reused in the future. When creating content featuring the military, there is a high level of difficulty in designing a concept that would meet the approval of consumers and military. The solution showcased the American flag respectfully and avoid using people, especially in uniform. By utilizing quick flashy spin rotations, the animation catches the scroller’s eyes.
Credits
Description
2D Animation Charlie Bushaw
Design Charlie Bushaw
Credit Forgiveness Event
Client: Step One Automotive Group
The challenge was to create an animated Facebook post that could be used for multiple different dealerships with different car brands. The solution was to stay with the client’s brand colors and simplify the design, so the video met compliance for different manufacture brands, to use their logos within the animation.
Credits
Description
2D Animation Charlie Bushaw
Design Charlie Bushaw
Why Draiver?
Client: Draiver
The challenge was to create a fun, bright, modern animation for the client’s current campaign. The solution was to create a fast pace video utilizing the client’s brand colors and symbols and added text animation to get the message across.
Credits
Description
2D Animation Charlie Bushaw
Design Charlie Bushaw
Music Audio Jungle
2019 Saleen Mustang
SOAG Media
A fun Instagram post featuring the revved up engine of Saleen Mustang. This post was created for customer engagement. The use of bright colors was used to catch the attention of users.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Sound Design Derek Veech
Black Friday Sales Event
SOAG Media
The challenge was to create an animated Instagram post that tied into the monthly campaign. The solution was to take the design elements, i.e. neon lights, colors, fonts, and logo, used within the campaign to keep the animation consistent.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Cyber Monday
SOAG Media
Similar to the Black Friday campaign, the challenge was to create an animated Instagram post that tied into the monthly campaign. The solution was to take the design elements, i.e. glitch effect, colors, fonts, and logo, used within the campaign to keep the animation consistent.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Hello Fall
SOAG Media
A fun Instagram post greeting the Fall season. This post was created for customer engagement. The use of layering static image, logo, text, and video of falling leaves creating a warm, pleasant effect.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Images & Footage FreePik
Merry Christmas
SOAG Media
A fun Instagram post of the company wishing a Merry Christmas. This post was created for customer engagement. The use of character rigging, write on script effect, and particle effect created a cheery Christmas animation.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Illustration FreePik
Sound Design Motion Array
End of the Year Sales Event
SOAG Media
The challenge was to create an animated post that tied into the monthly campaign. The solution was to take the design elements, i.e. bokeh effect, gold trim framing, colors, fonts, and logo, used within the campaign to keep the animation consistent.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Footage & Music Motion Array
New Year Sales Event
SOAG Media
Similar to previous campaigns, the challenge was to create an animated post that tied into the monthly campaign. The solution was to take the design elements, i.e. gold glitter, colors, fonts, and logo, used within the campaign to keep the animation consistent.
Credits
Step One Automotive Group
2D Animation Charlie Bushaw
Design Charlie Bushaw
Logo Bethany Neale
Footage & Music Motion Array
