Grow With Us
The Grow With Us explainer video is an in-house project I animated while working at 3SIXTY MARKETING. The video was part of a branding series showcasing the agency's services and charitable passions.
Project Type
Explainer Video for 3SIXTY MARKETING
Tools Used
After Effects CC and Illustrator CC
Role
2D Animator
Time Length
0:40
Problem
The original art design and direction for this campaign was finalized for a infographic flyer. Later down the line, the agency decided they wanted to include an explainer video. The problem, I came across, was how to consistently animate a story that was originated for print.
Solution/Process
The common thread that adapted well to animation was the orange dual lines used as a directional tool. After creating rough storyboards for the Creative Director to approve, I moved on to reconstructing the assets in Illustrator to be transferrable to After Effects. Constructed in After Effects, I used the line paths to direct the viewers’ eyes across the screen to reveal the project’s messaging. The illustrations were originally built in Illustrator, so I was able to rig the graphics in After Effects.
Credits
3SIXTY MARKETING
2D Animation Charlie Bushaw
Design Michael Daw
Illustration Michael Daw
Music Motion Array
